Digital has produced more data in the last two years than in all of previous civilization. Like a virus, digital data is growing exponentially. So much of digital activity is useless, pointless. 90% of data is crap; never accessed three months after it’s created.
Calculating the pollution cost of website analytics (Part 3), Gerry McGovern (August 2020), https://gerrymcgovern.com/calculating-the-pollution-cost-of-website-analytics-part-3/
Momentan werden jedoch so viele Menschen und Geräte vernetzt, dass die globale Kommunikation bis 2025 voraussichtlich mehr CO2-Emissionen erzeugen wird als jedes Land – mit Ausnahme von China, Indien und den USA.
Internet Health Report 2018, Mozilla (April 2018),
https://internethealthreport.org/2018/das-internet-verbraucht-mehr-strom-als/?lang=de
So we as creators have a decision to make: do we want to be part of the 90% of noise out there, or do we want to be part of the 10% of signal?
Death to Bullshit, Brad Frost (2013), https://deathtobullshit.com