90% of data is crap

„Digital has produced more data in the last two years than in all of previous civilization. Like a virus, digital data is growing exponentially. So much of digital activity is useless, pointless. 90% of data is crap; never accessed three months after it’s created.“

Calculating the pollution cost of website analytics (Part 3), Gerry McGovern (August 2020), https://gerrymcgovern.com/calculating-the-pollution-cost-of-website-analytics-part-3/